Sessions and Schedule
Publishing University Schedule—Sun., May 22
(click on any time slot below to see a complete list of sessions)Publishing 2012: Prophecies and Prognostications— An Independent View
E-Magination: What’s Now and What’s Next in E-Reading— A Roundtable Broadcast LIVE to the world from Publishing University
by Chris Kenneally
Back by popular demand, E-MAGINATION, moderated and broadcast LIVE by Chris Kenneally of the Copyright Clearance Center, brings you publishing’s digital pioneers and visionaries weighing in on the hottest e-issues of the day. In this not-to-be missed look at the latest in who’s e-reading what, where and how and what it means to the future of the book (and the publisher), our e-panelist prophets will bring you their current views and prognostications and you will walk away with up-to-the-minute information on how to position your publishing program to meet the e-challenge.
Have Book Will Travel—Foreign Rights in a Digital World
Is my book saleable in foreign countries? How do I find a publishing partner outside the US? What about ebook rights? In the era of digital when content transcends physical boundaries, our experts will provide you with a plan of action for determining the biggest bang for your publishing buck when selling your book worldwide.
Ten Tips for Start-Up Success
Ever wished you had a guidebook for starting a publishing company? Welcome to Publishing University and this session, where your wishes will come true. In this program jam-packed with hands-on tools you can put to use right now, you will learn how to start it up right from those who have been there and done it. New publishers, would-be publishers, self-publishers, author-publishers, do-it-yourself publishers—you (and your bank account) won't want to miss this program.
Ebook Production Primer
If you're puzzled by PDF, bewildered by EPUB, befuddled by QR codes and just want to know your options for turning print books into ebooks or publishing in ebook format only, this is the session for you. No computer-speak here, just clear, practical and understandable alternatives for going digital.
Marketing 101 in the Digital Age
How do new publishers sell books in an age when traditional bricks and mortar stores are disappearing, readers are flocking to ebooks and the only constant is change? Discover tips and hands-on techniques for targeting your readers and focusing your marketing where you get the biggest bang for your buck.
Book Promotion in an " E " World
Virtual book tours, online and offline reviews, news releases, blogging and more-experts will show you hands-on techniques and practical tools you can use right now to promote your book without breaking the bank. You may be surprised to discover that successful promotion occurs offline too—find out how!
Using Facebook to Jump-Start your Book Sales
With Facebook users numbering in the hundreds of millions, it's a no-brainer to explore what that can mean for marketing your book titles. Get the lowdown on tools you can use right now to promote your book on Facebook! Our Facebook experts will provide you with real-world tips for getting the most from the Facebook platform.
Hands-on Guide to Marketing Fiction
Conventional wisdom says fiction is a "hard sell," but there's nothing conventional about what you'll learn in this session! Find out how to maximize sales of that novel with creative methods for targeting your reader and cost-effective ways to get the word out about your (or your author's) book.
Maximizing Your Amazon and Kindle Sales
Amazon burst on the book world more than a decade ago, Kindle was introduced in 2007 and the rest is history. As the company continues to grow in influence, publishers who want to grow need to know how best to partner with the giant online retailer. Learn how from the company itself as well as from a publisher Amazon expert.
Publishing University Schedule—Mon., May 23
(click on any time slot below to see a complete list of sessions)
Your own private consultation with experts from all segments of publishing!
You could pay hundreds of dollars for a consultant’s individual attention, but at the IBPA Publishing University "Ask the Experts", access to the best in the business is free!
- Baffled by book marketing?
- Puzzled by book production?
- Mystified by social media?
- Flummoxed by finance?
Then we’ve got the answers for you—and only at IBPA Publishing University Ask the Experts. What do you get?
- The undivided attention of a publishing professional with valuable experience in the area where you need advice.
- A 20-minute private session—just you and your expert
- Advance appointment opportunity so you can be sure you don’t miss out
- Valuable input to help you solve specific problems
Where do you get it? Only at IBPA Publishing University of course!
Library Marketing in the 21st Century
How do publishers reach this traditional market-that is anything but traditional any more? Libraries still have books on shelves but computers and ebooks are gaining ground. In this session, leaders in publishing and distribution will share their success stories in marketing to libraries nationwide. Find out what makes a library marketing campaign successful and what you can do to increase library sales of your print and ebooks.
The New Publishing Tradition—Q & A with Pub Service Professionals
Publish means "to make public" and in the digital age, there are a vast array of ways in which you can bring your book into the world. In this interactive session, you will have the opportunity to explore options and get your questions answered by several experts who specialize in providing turn-key solutions to starting a publishing program.
De-Mystifying Digital Printing
Print is very much alive and publishers have more choices than ever as to how to put ink on paper. Learn cost-effective options for printing one at a time or hundreds at a time and leave with creative and economical solutions that Gutenberg never dreamed of.
Navigating the Changing Retail Landscape
Bookstores are closing—but they're also selling ebooks. Borders is bankrupt, but B & N continues to sell books in physical stores, online and via the Nook ereader. In this session, explore the latest trends in book retailing—how (and whether) you can partner effectively with booksellers online and off—in the new environment of bookselling and what new opportunities are arising to enable publishers to take advantage of the retail market to sell more print and ebooks.
Editorial Basics
The greatest marketing plan, the best design and most compelling topic won't matter if your book suffers from lack of focus, organization and (gasp) typos. This session will give you tips for making sure that what's between those covers is polished and professional and keeps readers coming back again and again.
Kudos and Caveats—What You need to Know about Publishing Service Providers
What's the scoop on one-stop shopping when it comes to producing, marketing and promoting your book? Are Publisher Service Professionals like Lulu, Createspace, etc. the best avenue for you to take as a publisher? If you're trying to decide how to begin your publishing program (or how to continue it), attend this session and find answers from fellow publishers who have been there, done that. Don't miss this chance to learn the real deal from real publishers.
Protecting your Book Online: Is DRM DOA?
Beyond the Hype—A Book App Primer
Some say it's a marketing tool, some say it's a standalone product, some say it has everything (or nothing) to do with book publishing. The "app" has become part of the lexicon and in this session, you will learn the fundamentals so you can determine how (and whether) you should include it as part of your book marketing arsenal. You will leave this program with the basics you need to know to decide if book apps make sense for your publishing program.
Unlocking Your Future:
Paths To Success In A Changing World
featuring Skip Prichard
The book industry is changing rapidly. Change brings success and opportunity to some, transformation and consolidation to others, and failure to those who get left behind—there is no fundamental right to survive. To thrive during these times of transformation in publishing and adapt to the relentless changes in technology and consumer behavior, publishers must embrace the new and rethink the old to help shape the industry and the future of the book. Mr. Prichard’s perspective as the leader of Ingram Content Group, which sits at a crucial intersection between publishers, retailers, and libraries, offers a unique view of the future of books and publishing and the already proven business models that are helping publishers connect content to opportunity.
LinkedIn, Twitter and YouTube for Publishers
Put technology to work for you and your publishing program in this overview of how to best use the major social media tools to sell more books. Experts will focus on methods you can take back to your office and implement right away with minimal time and cost.
Selling Direct: Building and Making the Most of your Customer List
Your customer list is golden—your greatest asset in growing sales. You can never have too much information about who is buying your book and in this session, you'll learn techniques for tracking and engaging your customers so they'll buy more books—from you.
Do You Need a Distributor/Wholesaler?
In this era of direct-to-consumer, how can a distributor or wholesaler help you sell more books-or can they? Do you need a distributor or wholesaler for ebooks-or do you need one at all? Get the answer to these questions and more in this informative session that will help you sort out your options and determine the best alternative for you.
Book Design that Gets Buzz
Whether print or "e," a cover with wow factor gets your books into the hands of readers. Discover proven methods of successful cover and interior design presented in easy-to-understand tips and examples. Whether you're a do-it-yourselfer cover designer or want to get the best service from a professional, you will walk out ready to tackle your next book project.
You’ve heard of speed-dating on the personal side—well, here is speed-dating for your professional side. Take advantage of this unique opportunity to size up the top book distributors. Attendees will be divided into small groups, each meeting with a different distributor for 12 minutes to hear about each company and ask questions. A bell will sound, and the groups will move to the next distributor, until each has been seen by every attendee.
Join us for the 23rd Annual IBPA Benjamin Franklin Awards® gala dinner and awards ceremony for excellence in publishing throughout the year 2010.
The IBPA Benjamin Franklin Awards, which includes fifty plus categories recognizing excellence in both editorial and design, is regarded as one of the highest national honors in small and independent book publishing. Ever since 1987, when the awards competition was established by Jan Nathan, founder of IBPA, winners have been announced at IBPA’s Publishing University, just prior to Book Expo America.
