SESSIONS AND SCHEDULE
Publishing University Schedule—Sun., May 22
(click on any time slot below to see a complete list of sessions)The Great Debate: Are Publishers Irrelevant?
First introduced at the 2011 London Book Fair, the “Great Debate” will make its North American debut at the 27th Annual IBPA Publishing University! Don’t miss this lively give-and-take (audience participation required!) as four well-known industry pundits argue the question:
“Authors and readers are all that matter. Publishers will soon be irrelevant."
Guaranteed to be a lively, informative (and entertaining) look at a question that EVERYONE is asking, publishing’s answer to “Family Feud” will kick off at noon. Moderators will be Susan Danziger, CEO of DailyLit and Michael Healy, Executive Director of the Google Book Rights Registry, and debaters will be:
- Rudy Shur, Publisher of Square One Publishers and a consistent stand out on Publishers Weekly’s Top 10 Fast Growing Independent Publishers list
- Richard Nash, former head of Soft Skull Press, founder of Cursor, and named by Utne Reader as one of 50 Visionaries Who Are Changing Your World
- Daphne Kis, SheWrites.com, longtime publisher and new media advisor
- Mark Coker, founder and CEO of Smashwords, and named by the Wall Street Journal as one of “Eight Stars of Self-Publishing”
The audience will vote for or against the question both before and after the debate. So whatever you think about the proposition may change depending on the verbal skills of our competitors.
A good time is guaranteed for all—be there!
E-MAGINATION: What’s Now and What’s Next in
E-Reading — A roundtable discussion moderated by Chris Kenneally
Back by popular demand, E-MAGINATION, moderated by Chris Kenneally of the Copyright Clearance Center, brings you publishing’s digital pioneers and visionaries weighing in on the hottest e-issues of the day. In this not-to-be missed look at the latest in who’s e-reading what, where and how and what it means to the future of the book (and the publisher), our e-panelist prophets will bring you their current views and prognostications and you will walk away with up-to-the-minute information on how to position your publishing program to meet the e-challenge.
Moderator: Christopher Kenneally, Copyright Clearance Center/Beyond the Book.
Speakers: Mark Coker, Smashwords; Ami Greko, Kobo; James Howitt, RR Bowker; Ron Hogan, beatrice.com
Amazon Success Stories
Learn the secrets of successful Amazon selling—from those who have done it! Featuring a publisher will who share techniques for for working successfully with the company that Internet Retailer ranks as #1 in online sales. You will walk away with new tools in your arsenal for increasing your own bottom line--online.
Moderator: Cevin Bryerman, Publishers Weekly
Speakers: Jon Fine, Amazon.com; Danny Snow, Unlimited Publishing
Have Book Will Travel—Foreign Rights in a Digital World
Is my book saleable in foreign countries? How do I find a publishing partner outside the US? What about ebook rights? In the era of digital when content transcends physical boundaries, our experts will provide you with a plan of action for determining the biggest bang for your publishing buck when selling your book worldwide.
Speakers: Jennifer Weltz, Jean V. Naggar Literary Agency; Tom Woll, Cross River Publishing Consultants
Ten Tips for Start-Up Success
Ever wished you had a guidebook for starting a publishing company? Welcome to Publishing University and this session, where your wishes will come true. In this program jam-packed with hands-on tools you can put to use right now, you will learn how to start it up right from those who have been there and done it. New publishers, would-be publishers, self-publishers, author-publishers, do-it-yourself publishers—you (and your bank account) won't want to miss this program.
Speakers: Frank Gromling, Ocean Publishing; Mitch Muncy, Alexander Hamilton Society; Rudy Shur, Square One Publishers
Ebook Production Primer
If you're puzzled by PDF, bewildered by EPUB, befuddled by QR codes and just want to know your options for turning print books into ebooks or publishing in ebook format only, this is the session for you. No computer-speak here, just clear, practical and understandable alternatives for going digital.
Speakers: Len Barot, Bold Strokes Books; Joshua Tallent, Ebook Architects
Marketing 101 in the Digital Age
How do new publishers sell books in an age when traditional bricks and mortar stores are disappearing, readers are flocking to ebooks and the only constant is change? Discover tips and hands-on techniques for targeting your readers and focusing your marketing where you get the biggest bang for your buck.
Speakers: Todd Bottorff, Turner Publishing Company; Brian Jud, Book Marketing Works; Dave Marx, PassPorter Travel Press
Book Promotion in an " E " World
Virtual book tours, online and offline reviews, news releases, blogging and more. Experts will show you hands-on techniques and practical tools you can use right now to promote your book without breaking the bank. You may be surprised to discover that successful promotion occurs offline too—find out how!
Moderator: Kate Bandos, KSB Promotions
Speakers: Mary Agnes Antonopoulos, Rockawaywriter.com; Marika Flatt, PR By the Book
Using Facebook to Jump-Start your Book Sales
With Facebook users numbering in the hundreds of millions, it's a no-brainer to explore what that can mean for marketing your book titles. Get the lowdown on tools you can use right now to promote your book on Facebook! Our Facebook experts will provide you with real-world tips for getting the most from the Facebook platform.
Speakers: Nettie Hartsock, The Hartsock Agency;Jeniffer Thompson, Monkey C Media;
Hands-on Guide to Marketing Fiction
Conventional wisdom says fiction is a "hard sell," but there's nothing conventional about what you'll learn in this session! Find out how to maximize sales of that novel with creative methods for targeting your reader and cost-effective ways to get the word out about your (or your author's) book.
Speakers: Steve O'Keefe, Patron Saint Press; Andie Ryan, Author/Publisher; Janet Spurr, Falmouth Heights Books
Maximizing Your Amazon and Kindle Sales
Amazon burst on the book world more than a decade ago, Kindle was introduced in 2007 and the rest is history. As the company continues to grow in influence, publishers who want to grow need to know how best to partner with the giant online retailer. Learn how from the company itself as well as from a publisher Amazon expert.
Speakers: Jon Fine, Amazon.com; and representatives from CreateSpace and Kindle
Drop in and visit with attendees and vendors and enjoy refreshing beverages and appetizers.
Generously hosted by our friends at Ingram Content Group.
Publishing University Schedule—Mon., May 23
(click on any time slot below to see a complete list of sessions)Start your day off with coffee, tea, and continental breakfast. Then join other attendees for our popular Table Top Networking.
Interested in new ways to market? Having sales challenges? Want to learn the best way to promote your titles? Learn from your fellow attendees in this lively hour where you help one another in informal roundtable discussions of the publishing topics you want to know more about. Publishers helping publishers—that’s Table Top Networking. And you’ll find it only at Publishing University.
Speakers: Pratip Banerji, Google; Matt Supko, American Booksellers Association
Your own private consultation with experts from all segments of publishing!
You could pay hundreds of dollars for a consultant’s individual attention, but at the IBPA Publishing University "Ask the Experts", access to the best in the business is free!
- Baffled by book marketing?
- Puzzled by book production?
- Mystified by social media?
- Flummoxed by finance?
Then we’ve got the answers for you—and only at IBPA Publishing University Ask the Experts. What do you get?
- The undivided attention of a publishing professional with valuable experience in the area where you need advice.
- A 20-minute private session—just you and your expert
- Advance appointment opportunity so you can be sure you don’t miss out
- Valuable input to help you solve specific problems
Where do you get it? Only at IBPA Publishing University of course!
Library Marketing in the 21st Century
How do publishers reach this traditional market-that is anything but traditional any more? Libraries still have books on shelves but computers and ebooks are gaining ground. In this session, leaders in publishing and distribution will share their success stories in marketing to libraries nationwide. Find out what makes a library marketing campaign successful and what you can do to increase library sales of your print and ebooks.
Moderator: Sharon Castlen, Integrated Book Marketing
Speakers: Martin Warzala, Baker & Taylor; and others TBA
The New Publishing Tradition—Q & A with Pub Service Professionals
Publish means "to make public" and in the digital age, there are a vast array of ways in which you can bring your book into the world. In this interactive session, you will have the opportunity to explore options and get your questions answered by several experts who specialize in providing turn-key solutions to starting a publishing program.
Speakers: Jon Fine, Amazon/CreateSpace; Lisa Pelto, Concierge Marketing
De-Mystifying Digital Printing
Print is very much alive and publishers have more choices than ever as to how to put ink on paper. Learn cost-effective options for printing one at a time or hundreds at a time and leave with creative and economical solutions that Gutenberg never dreamed of.
Speakers: Larry Brewster, Lightning Source; Jon Brewster, Hewlett-Packard; Joe Upton, Malloy, Inc.
Selling Direct: Building and Making the Most of your Customer List
Your customer list is golden—your greatest asset in growing sales. You can never have too much information about who is buying your book and in this session, you'll learn techniques for tracking and engaging your customers so they'll buy more books—from you.
Speakers: Kassahun Checole; , Africa World Press; Judy Galbraith, Free Spirit Publishing; Carlene Sippola, Whole Person Associates
Editorial Basics
The greatest marketing plan, the best design and most compelling topic won't matter if your book suffers from lack of focus, organization and (gasp) typos. This session will give you tips for making sure that what's between those covers is polished and professional and keeps readers coming back again and again.
Speakers: Roy Carlisle, The Independent Institute; Cynthia Frank, Cypress House; Deb Werksman, Sourcebooks
How'd They Do It—Publishers Share Profitable Pointers
How did a first-time fiction writer sell more than 5,000 books in the first four months his book was available on the market? How did the re-design of an existing book net a 97% increase in sales for a small publisher? Learn what three successful small/self-publishers did to create market demand for their books in this dynamic panel discussion.
Moderator: Tom Dever, TLC Graphics and Narrow Gate Books
Speakers: Kelly Gilpin, Future Horizons, Inc.; Reid Rosenthal, Rock'n SR Publishing; Melissa Williams, LongTale Publishing
Protecting your Book Online—Copyright Challenges in the Digital Era
Copyright and Content are a publisher’s biggest assets—and piracy is a publisher’s biggest fear. But while putting a digital “lock” on your content may prevent piracy, many say that the cure is worse than the disease as Digital Rights Management can actually hurt sales and alienate readers. How can you foil pirates without discouraging readers? In this session, you’ll walk away with strategies on how to minimize ebook theft—and maximize ebook sales.
Speakers: Christoph Brem, Attributor; Christopher Kenneally, Copyright Clearance Center; Jonathan Kirsch, Law Offices of Jonathan Kirsch
Beyond the Hype—A Book App Primer
Some say it's a marketing tool, some say it's a standalone product, some say it has everything (or nothing) to do with book publishing. The "app" has become part of the lexicon and in this session, you will learn the fundamentals so you can determine how (and whether) you should include it as part of your book marketing arsenal. You will leave this program with the basics you need to know to decide if book apps make sense for your publishing program.
Speakers: Ron Hogan, beatrice.com; Adam Salomone, Harvard Common Press; Danny O. Snow, Unlimited Publishing
Unlocking Your Future:
Paths To Success In A Changing World
featuring Skip Prichard
President and CEO of Ingram Content Group
The book industry is changing rapidly. Change brings success and opportunity to some, transformation and consolidation to others, and failure to those who get left behind—there is no fundamental right to survive. To thrive during these times of transformation in publishing and adapt to the relentless changes in technology and consumer behavior, publishers must embrace the new and rethink the old to help shape the industry and the future of the book. Mr. Prichard’s perspective as the leader of Ingram Content Group, which sits at a crucial intersection between publishers, retailers, and libraries, offers a unique view of the future of books and publishing and the already proven business models that are helping publishers connect content to opportunity.
LinkedIn, Twitter and YouTube for Publishers
Put technology to work for you and your publishing program in this overview of how to best use the major social media tools to sell more books. Experts will focus on methods you can take back to your office and implement right away with minimal time and cost.
Speakers: Shelly Francis, Sounds True; Nettie Hartsock, The Hartsock Agency; Steve O'Keefe, Patron Saint Productions
Navigating the Changing Retail Landscape
Bookstores are closing—but they're also selling ebooks. Borders is bankrupt, but B & N continues to sell books in physical stores, online and via the Nook ereader. In this session, explore the latest trends in book retailing—how (and whether) you can partner effectively with booksellers online and off—in the new environment of bookselling and what new opportunities are arising to enable publishers to take advantage of the retail market to sell more print and ebooks.
Moderator: John Mutter, Shelf Awareness
Speakers: Stephanie Anderson, WORD; Eric Burger, Barnes and Noble, Inc.; Margot Sage-EL, Watchung Booksellers
Do You Need a Distributor/Wholesaler?
In this era of direct-to-consumer, how can a distributor or wholesaler help you sell more books-or can they? Do you need a distributor or wholesaler for ebooks-or do you need one at all? Get the answer to these questions and more in this informative session that will help you sort out your options and determine the best alternative for you.
Moderator: Nancy Stewart, Ingram Book Company
Speakers: Steve Mettee, The Write Thought; Craig Pollock, Ingram Book Company; Richard T. Williams, Small Press United
Book Design that Gets Buzz
Whether print or "e," a cover with wow factor gets your books into the hands of readers. Discover proven methods of successful cover and interior design presented in easy-to-understand tips and examples. Whether you're a do-it-yourselfer cover designer or want to get the best service from a professional, you will walk out ready to tackle your next book project.
Speakers: Ilene Barth, Red Rock Press; Tom Dever, TLC Graphics
You’ve heard of speed-dating on the personal side—well, here is speed-dating for your professional side. Take advantage of this unique opportunity to size up the top book distributors. Attendees will be divided into small groups, each meeting with a different distributor for 12 minutes to hear about each company and ask questions. A bell will sound, and the groups will move to the next distributor, until each has been seen by every attendee.
Moderator: Davida Breier, Hopkins Fulfillment Services
Participants: Bethany Brown, New Shelves; Elise Cannon, PGW/Perseus; Amy Collins, New Shelves; Tom Doherty, Cardinal Publishers Group; Eric Kampmann, Midpoint Trade Books;Josh Mettee, American West Books, Inc.; Craig Pollock, Ingram Book Company; Tony Proe, The BookMasters Group / Atlas; Leah Rex, Ingram Publisher Services; Mark Suchomel, Independent Publishers Group; Kevin Votel, PGW/Perseus; Richard T. Williams, Small Press United
Join us for the 23rd Annual IBPA Benjamin Franklin Awards® gala dinner and awards ceremony for excellence in publishing throughout the year 2010.
The IBPA Benjamin Franklin Awards, which includes fifty plus categories recognizing excellence in both editorial and design, is regarded as one of the highest national honors in small and independent book publishing. Ever since 1987, when the awards competition was established by Jan Nathan, founder of IBPA, winners have been announced at IBPA’s Publishing University, just prior to Book Expo America.
Location: Javits Center, Level 1 – Hall 1A
NEW FOR 2011—
A BENJAMIN FRANKLIN AWARDS CONCERT CELEBRATION
Featuring the Beatles Tribute Band, Mostly Moptop
Celebrate with Benjamin Franklin Award winners, finalists, and attendees as the Beatles tribute band Mostly Moptop takes you on a “Fab Four” musical journey. Featuring Square One Publishing’s own Anthony Pomes, Mostly Moptop has been playing Beatles music since 1995. “Twist and Shout” along with your fellow publishers and don’t miss Mostly Moptop—performing immediately after the Benjamin Franklin Awards on Monday, May 23. FREE for Publishing University attendees!
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